Brief: The New Home Company launched a Spring corporate campagin, in 2018, to help increase brand recognition and home sales. The concept for using a pinwheel was developed in collaboration with design and marketing teams. The campaign consisted of a lot of firsts for New Home, as it was their first time incorporating such a large digital push, were they once relied heavily on print to reach their audience. It was also their first time collaborating with another company to create a contest giveaway. In the end, the strategy of utilizing digital ads through various platforms, proved to pay dividends as New Home had one of their strongest sale quarters that year.

Role: Designer

Deliverables: Campaign, Branding & Logo, Website Takeover, Digital Ads, Motion, Social, Print

Industry: Real Estate