Brief: Keep Planted was born in South Central Los Angeles where not having enough healthy options lead to poor health and the founders decided it was time to switch their family to a plant based lifestyle. Keep Planted knew they had to find a way to take the foods they love and create a plant based version, which is how thier friendly toast spread was created! Their previous logo simply did not fit their brand and represented who they were as a company. There were also issues with logo application in digital and print platforms. Their new logo needed to be updated to better reflect the founders values and style.

Role: Lead Designer

Deliverables: Branding & Identity, Logo, Website, Social, Swag & Motion

Industry: Food